Bubble Yum
Bubble Yum is a brand of bubble gum marketed by The Hershey Company. Introduced in 1975 by LifeSavers, the popular bubble gum was the first soft bubble gum ever. Bubble Yum quickly became so popular among kids and teens that by 1976, LifeSavers had to curtail its marketing so that the production could keep up with the huge demand.
In 1977, rumors began to spread that the gum's soft, chewable secret was from adding spider eggs. Sales began to dip noticeably in the New York area of the United States. "The rumor hit just when Bubble Yum was going through almost a breakthrough in sales achievements, recalled Robert Denny, Life Saver's vice president of product management. Within 10 days, company surveys showed that well over half of the children in the New York area had heard the rumor..." In March, the Life Savers Company took on this challenge with an official full-page rebuttal printed in 30 U.S. newspapers (including the New York Times), to dispel the rumor and restore public confidence. Hershey Company acquired the brand in 2000.
Bubble Yum's current official mascot is Floyd D. Duck, an anthropomorphic punk-style duck character.
The sugar-sweetened variety comes in the following flavors:
- Original
- Ballistic Berry
- Cotton Candy
- Cyclone Fruits
- Grape
- Sour Blue Razz Berry
- Sour Cherry
- Sour Apple Berry
- Watermelon
- Wild Strawberry
- Yellin' Melons
The sugarless flavors are:
- Original
- Grape
- Wild Strawberry
- Peppermint
Among the discontinued flavors are Sour Apple and Hawaiian Punch.
External links
| Confectionery products of The Hershey Company |
|---|
| Chocolate-based |
| 5th Avenue | Almond Joy | Bar None (discontinued) | Cherry Blossom | Fast Break | Glosette (Canada only) | Heath bar | Hershey bar | Hershey's Kiss | Hershey's Kissables | Hershey's Cookies 'n' Creme | Hershey's Pops | Hershey's S'mores | Kit Kat (U.S. only) | Krackel | Milk Duds | Mounds | Mr. Goodbar | Oh Henry! (Canada only) | PayDay Chocolate (Limited Edition) | Rolo (U.S. only) | Reese's Peanut Butter Cup | Reese's Pieces | ReeseSticks | Skor | Take 5 (Also known as Max 5) | Whoppers | York Peppermint Pattie |
| Non-Chocolate |
| Bubble Yum | Ice Breakers | Jolly Rancher | Koolerz | PayDay | ZAGNUT |
| Other |
| Good & Plenty | Snack Barz | Swoops | Twizzlers | Whatchamacallit |
| Hershey also manufactures Cadbury-branded products in the U.S. and military chocolate for the U.S. armed forces |
Categories
Hershey brands | Gum | 1975 introductions