DDB Worldwide
DDB Worldwide is one of the leading advertising agency networks in the world, with 206 offices in 96 countries delivering creative business solutions across multidisciplinary platforms.
The network serves a range of multinational clients, among them McDonald’s, Volkswagen, Royal Philips Electronics, Clorox, Anheuser-Busch, Johnson & Johnson, Henkel and ExxonMobil. DDB offers its clients a full set of skills, ranging from traditional advertising to direct marketing, sales promotion, strategic consulting and digital marketing, through such business units as Rapp Collins and Tribal DDB.
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History
DDB was founded June 1, 1949, by Maxwell (Mac) Dane, James "Ned" Doyle, and William Bernbach as Doyle Dane Bernbach.
The network is well known for its classic ads, including the 1959 Volkswagen campaign, which in 1999 was voted the No. 1 campaign of all time in Advertising Age’s “The Century of Advertising.” In that same issue, the agency’s 1971 campaign for McDonald’s, “You Deserve a Break Today,” was ranked the No. 5 campaign of the century and the No. 1 jingle.
Bill Bernbach’s founding principle was that “Properly practiced creativity can make one ad do the work of ten.”
DDB's famous "Daisy" ad is considered a factor in Lyndon B. Johnson's defeat of Barry Goldwater in the 1964 presidential election and landed Maxwell Dane on Nixon's Enemies List.
In 1986 it merged with Needham Harper Worldwide to form DDB Needham Worldwide, and in 1999 simplified its name to DDB Worldwide in recognition of its heritage and the global import of the DDB brand.
Industry recognition
In 1998, DDB was selected by Advertising Age as its first-ever Global Agency Network of the Year. Adweek trade magazine named DDB Worldwide its Global Agency of the Year in 2003 and 2004. In 2004 DDB Worldwide was named Global Agency Network of the Year by both Adweek and Advertising Age. DDB was recognized as the Most Awarded Agency Network in the World for 2004 by the Gunn Report.
At the 52nd International Advertising Festival in Cannes, DDB Worldwide took home a total of 44 Lions, including two Grand Prix— the Cyber Grand Prix for online advertising created by DDB Brasil on behalf of its Henkel client, and the first ever Grand Prix in Radio that was awarded to DDB Chicago for the “Real Men of Genius” Bud Light campaign for client Anheuser-Busch.
In 2004, DDB offices won the most awards in the film, press and outdoor categories at the International Advertising Festival. DDB London won the Press & Poster Grand Prix for Volkswagen “Cops” while, for the third consecutive year, DDB took home more awards than any other network in the film category. In total, the network took home 34 awards, including the Grand Prix in print, and tied for the most awards won overall by an agency network.
In 2003, DDB was lauded for having won more Grand Prix awards during the competition’s 50-year history than any other agency. Based on total awards won at the festival over the last 14 years, DDB has emerged as the most creative of the world’s multinational networks, winning 327 Cannes Lions between 1988 and 2004. In June 2001, Paradiset DDB became the only Swedish agency to win twice within a span of four years. This followed DDB Chicago’s June 2000 win of the Grand Prix in film and the Journalist Award for the infectious “Whassup?!” campaign for Anheuser-Busch. In 1999 at Cannes, DM9DDB, São Paulo, was named “Agency of the Year” for the second consecutive year, and in a special festival event, the 1963 Volkswagen spot “Snowplow” was named “Best Commercial of the Century.”
At the 44th Annual Clio Awards in 2004, DDB was named the Agency Network of the Year for 2003. This marked the fourth consecutive year the network was honored with this award and the fifth time in the award’s six-year history. DDB won the award for the first time in 1999. In 2004 for the second year in a row, DDB Chicago’s “Real Men of Genius” campaign for Anheuser-Busch won the Grand Clio in Radio.
The agency network’s creative excellence was also recognized at the 2005 One Show Awards where DDB offices took home two Gold, three Silver, and three Bronze awards.
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Advertising agencies